With a new year now upon us, many are looking back retrospectively at the past year with plans to make better choices for the year ahead. Whether it’s joining the gym to become more active, spending more time with people that matter or taking some time out for self-development, New Year’s resolutions are a great opportunity to make considerable changes, now.

But, why just focus your New Year’s resolutions on personal growth and development? The New Year is also a perfect time to re-evaluate the success of your business and plan how you can start or take it to the next level. So if you’re keen to kick start or grow your business, here’s 3 reasons why 2020 could be the perfect time to do just that…

1. New Year, New Decade

January 2020 is not only the start of a New Year, but also the start of a new decade and so, what better time to focus on new trends within your industry that could help accelerate your business’s success.

Exploring new trends through tools such as Google Trends and welcoming change in the New Year will allow your business to experience opportunities that may not have been considered previously. It’s also a great time to reflect on the past year and assess what went well and what could be improved to get your business in the right frame of mind, ready for the year ahead.

2. Attract New Customers

When the hype of Christmas and New Year are over and the January blues kick in, shoppers often look to grab a bargain in the sales, both in store and online. 

So, why not offer a discount on your product or service to attract new customers or launch a competition through social media that will attract attention and grow your brand awareness. By doing this, you will be able to engage with customers that may not have been reached previously whilst also building rapport and trust with existing customers.

3. Higher Motivation

We’ve all heard the saying, “New Year, New Me” so why not apply this to your business as well?

Clearly outlining your business’s goals in January for the rest of the year will help give you a clear focus and the motivation needed to achieve these within realistic timeframes. Whether it be to take the leap of faith and start your own business, or introduce new product lines within an existing business, the New Year is a great time to analyse your current business situation and put the necessary plans in place to achieve your goals.

If you’re looking for access to funding to support the start-up or growth of your business, click here to see how we can help.