With video continuing to be a marketer’s chosen tool of choice, it is no longer considered an option but more of a necessity to include some form of video content within your business’ marketing strategy. Whether that be short explainer videos, product demos, meet the team videos or testimonial videos, there are various types of videos that businesses can utilise to really reach out and engage with their target audience.

So if you’re thinking about implementing the use of video within your marketing strategy, then here’s 5 reasons on why using video will help towards optimizing your digital content.

1. Increases SEO and engagement

Adding videos to your website is a big tick when it comes to search engines.

The reason for this being search engines, such as Google, use various ranking factors to determine a web page’s visibility online. Therefore the longer a user stays on a page within your website, Google are more likely deem your content as interesting, useful and/or engaging.

With videos enabling users to spend more time on your website watching these, this will have a positive impact on helping to boost your search engine ranking making your webpage more visible to users online.

2. Builds trust with your audience

Using video can help your brand become more personable to its audience. A user seeing the face behind a brand name will help to build a trusting relationship as it will make your brand appear more relatable, approachable and authentic. Businesses may also consider doing Q&A type videos where they can really engage with their audience by answering any questions asked and be completely transparent with the answers given.

3. Helps your business to remain competitive

With 86% of businesses opting to use video as part of their marketing strategy it is important, now more than ever, for SMEs to considering implementing some form of video into their marketing effort in order to set their brand apart from its competitors.

Social platforms such as YouTube and TikTok focus solely on video to grab their audience’s attention with other platforms like Instagram now pushing a heavy focus on video through stories, reels and lives to increase engagement. Using video will therefore help to keep your business current in an ever growing market.

4. Easier to inform and educate

With how-to videos deemed the most popular type of video being created, businesses can really capitalize on this to showcase their products and/or services. Creating videos such as tutorial videos, explainer videos or product demos will help to inform and/or educate a business’ audience about the product or service they have current purchased or may be considering purchasing from the business.

5. Allow you to communicate with your audience from anywhere at any time

Live streaming now allows you to connect with your customers in real time and has changed the way in which businesses can interact and engage with their audience.

Using social platform tools such as stories and lives allows businesses to connect with their audience on a daily basis in a more personable and approachable way. Utilising tools like this allows businesses to feel closer and more connected to their viewers and can be used for things such as showcasing new product launches, live streaming an event and hosting a virtual Q&A session.